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Drive line retailers setting planograms1/11/2024 They also effectively differentiate their stores from competitors and drive consumer loyalty.īut merchandising strategies in recent years have become increasingly tied to data and metrics that help retailers track the effectiveness of their visual merchandising activities. By creating product displays that appeal to a customer’s multiple senses, visual merchandisers establish and maintain an appealing retail environment that persuades consumers to purchase their goods. Retailers still depend on merchandising displays that tell the story of their brands and catch the attention of prospective customers. Traditional print planograms have given way to digital planograms which retailers can share with an unlimited number of retail colleagues without additional cost or lag time. Visual merchandising has come a long way over the last few decades. Are you using the right tools to make the most out of this ever-evolving retail environment? Visual Merchandising Software in Retail: Then Versus Now As retailers adopt the best merchandising practices and use software to drive their efforts, they take advantage of the opportunities these changes provide. Visual merchandising in retail industries across the globe is evolving at an unprecedented pace.
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